Aleksander Siradekian is a Russian designer of luxury shoes. He was born on May 14, 1978 in Tbilisi, Georgia. He studied at the Tbilisi Academy of Arts. After the collapse of the Soviet Union, he moved to Moscow. Since 1997 he has been working with Russian celebrities as a stylist. 
In 2000 ALEKSANDER became a leading designer of FRESH ART project, which is to create exclusive clothes and shoes. In 2002, ALEKSANDER SIRADEKIAN presented more than 120 models of male and female hand-made shoes on two major exhibitions in Moscow. The collection was a great success.

Dreams are often most profound when they seem the most crazy

Sigmund Freud

In 2005 ALEKSANDER SIRADEKIAN created collections of male and female lines under the brand “ECONIKA by FRESH ART” for major retailer of footwear in Russia “ECONIKA”. 

In 2013, Alexander Siradekian presented his luxury shoes collection brand ALEKSANDERSIRDEKIAN at an exhibition in Paris TRANOI, after that his brand is widely known and selling around the world. Today his shoes presented in the stores in Paris, London, Florence Moscow Dubai, Kiev, Singapore, Kazakhstan, etc … and Norway with the concept store REBIRTH OF THE PRINCESS.

The Choice of a shoe brand was quite difficult for the concept store. Finding a brand that seems like a cinderella’s pair of shoe, and in the same time, seems like a pair of shoe for a lifestyle woman as Carrie Bradshaw’s character in “sex and the city” . One trip to Paris and Monaco and the choice came naturally in mind when the concept store came out. Offering a new cinderella’s version at Rebirth of the princess with Aleksander Siradekian’s collection.

Aleksander Siradekian’s Collection at the store
Aleksander Siradekian
karin : size 40

Several press

Aleksander Magazine VOGUE
Aleksander Siradekian L’officiel Magazine


The classic Izo collection became a must have in the wardrobe. With a pants, a dress, a skirt. The classic collection is unforgettable for a someone that have the opportunity to see you wearing them.

Let’s dance !

HANDBAG, touch of elegance !

Aleksander Siradekian complete his collection with handbags. What a pleasure to have Noell Handbag. A brilliant Semi-patent mini bag in two sizes ( XS and S ) with golden silver chain and a silk tassle.

Noel Handbags size S and XS
Jewellery collection by Rebirth of the princess
Bag : Noel Handbag XS
Shoe : Adriana

Aleksander Siradekian is probably the best way to celebrate a special occasion with elegance and class.

Are you ready to be exclusive ? In every relationship level, being the best version of yourself can be done with very nice details. At the store, the shoe details can really make a difference and never be forgotten everywhere your foot steps arrive to a place.

Give the girl the right shoes and she will conquer the world

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